Built on a DIY site builder
Wix, Squarespace, GoDaddy Builder or Weebly detected in the markup. The business already pays for a website and has already outgrown it.
?diy_builder=trueNo AI markup on data plans
Google Maps leads with the reason to call already attached
Everyone sells you a name and a phone number. We also tell you the site runs on Wix, the last review landed nine months ago, and nobody has posted to social since 2023 — so you know what to pitch before you dial.
No credit card required · Public data sources only · Cancel anytime
- 62+
- Fields per business
- 7
- Buying signals, no AI
- $0.99
- Per 1,000 leads
- 3–10×
- Cheaper than Outscraper
What nobody else ships
A list of businesses is not a list of leads
Outscraper, Bright Data and the Apify actors all hand you the same thing: contact rows. You still have to open every website to work out who is worth an email. We do that pass for you and ship the answer as a filter.
No new review in 6+ months
Read from the newest review timestamp, not the review count. A busy business with a silent review feed has stopped asking.
?reviews_dormant=trueNo social profile anywhere
No linked profile in the markup or the structured data across nine networks.
?no_social=trueNo website at all
Listed on Maps, reachable by phone, nothing to send anyone to.
?no_website=trueExpired or missing SSL
Certificate expired, self-signed, or absent — visitors are seeing a browser warning right now.
?no_ssl=trueFewer than 10 reviews
Listed, but effectively invisible in the local pack.
?few_reviews=trueRating below 4.0
Enough volume to rank, not enough goodwill to convert.
?low_rating=trueEvery signal is a saved segment
Filter to it in the dashboard, or pull the same set over the API and push it straight into your sequencer.
Open the dashboardWhat is in a record
62 fields, none of them guessed
Every field here is parsed, matched or looked up — from the listing, from the business's own markup, or from DNS. Nothing is inferred by a model, which is why the data plans have no per-lead AI cost.
Business core
27Google Maps
- name
- category
- all categories
- full address
- street
- city
- state
- postal code
- country
- latitude
- longitude
- plus code
- timezone
- phone
- phone (E.164)
- website
- rating
- review count
- reviews per star
- price range
- open / closed
- opening hours
- popular times
- place ID
- CID
- owner name
- owner profile
Contact extraction
11Website HTML + JSON-LD
- all emails
- primary email
- email type
- website phone
- x / twitter
- youtube
- tiktok
Tech fingerprint
11Headers, markup, DNS, WHOIS
- CMS
- ecommerce platform
- analytics
- ad pixels
- chat widget
- booking tool
- email provider
- MX valid
- SSL issuer
- SSL expiry
- domain age
Buying signals
7Threshold rules, no AI
- no website
- low rating
- few reviews
- reviews dormant
- no social presence
- DIY site builder
- no SSL
Media & reviews
6Google Maps
- thumbnail
- image gallery
- street view
- menu link
- full review text
- latest review date
Two ways to buy
AI is an add-on here, not a tax
Data aggregation, indexing and enrichment cost us compute time. AI costs real money per lead. Bundling them would mean charging everyone for something only some people want, so we split it.
Track A
Data
All 62 fields, every buying signal, the full API and unlimited exports. No model ever runs on your leads, so there is nothing metered beyond the leads themselves.
- Best for agencies, outbound teams, enterprise platforms and developers
- Deterministic output — same input, same result, every time
- From $0.99 per 1,000 leads
Track B
Intelligence
The same data, plus a model pass on top: fit scoring with a stated reason, website summaries, personalised opening lines and pain points mined from the review text.
- Best for teams sending mail rather than building lists
- Credit-metered — you see the cost of every enrichment run
- Add credits to any data plan without upgrading
Measured, not promised
The fill rates we will actually hit
These are floors, not averages. We tested four verticals — marketing agencies, dentists, law firms and plumbers — and publish the worst number each field produced, because an average lifted by one easy niche is how a data vendor disappoints you after you have paid.
About email specifically
Around 40% of small businesses publish an email address anywhere on their website. The rest use a contact form. Any vendor quoting you 90% is either counting addresses they invented from a pattern, or has not measured your niche.
| Field | Advertised floor | Live corpus |
|---|---|---|
| Business name, category, address | 100% | 100% |
| Phone number | 95% | 97% |
| Website URL | 100% | 100% |
| SSL issuer + expiry | 90% | 96% |
| Deliverable mail domain (MX) | 89% | 90% |
| Domain age | 85% | 89% |
| At least one social profile | 55% | 62% |
| Analytics / ad pixels | 50% | 53% |
| CMS or site builder | 35% | 50% |
| Email address | 40% | 42% |
Live corpus figures are recomputed from the production database, not hand-written.
Where we sit
Same listings. Different price, and more in the row.
Competitor figures are their public list prices at the time of writing. Check them yourself — they move.
| Per 1,000 | Buying signals | AI | ||
|---|---|---|---|---|
| Maps Lead Engine | $0.99 | Included | 7 built in | Optional |
| Outscraper | $3.00 | $9–11 / 1k extra | None | None |
| Bright Data | $2.50 | Not included | None | None |
| Apify actors | $2–5 | Separate actor | None | None |
Pricing
Pay for leads. Add AI only if you want it.
Every plan includes all 62 fields and all seven buying signals. Bigger plans buy volume and seats, never features.
Data — no AI, no per-lead model cost
Free
$0/mo
500 leads / mo
Enough to check the data against a list you already trust.
Start free- All 60+ deterministic fields
- Every buying signal
- CSV + JSON export
- 1 seat
Lite
$39/mo
25,000 leads / mo
For one agency running its own outbound.
Choose Lite- Everything in Free
- Full REST API
- Webhooks
- Outreach-ready export
- 3 seats
Pro
Most popular$99/mo
100,000 leads / mo
$0.99 per 1,000 — with email, socials and tech stack included.
Choose Pro- Everything in Lite
- Priority data queue
- Saved segments
- Overage at $0.80 / 1,000
- 10 seats
Max
$249/mo
300,000 leads / mo
For agencies and platforms working at volume.
Choose Max- Everything in Pro
- Higher concurrency
- Custom field mapping
- Priority support
- Unlimited seats
Intelligence — data plus a model pass
Intel Starter
$79/mo
25,000 leads / mo
3,000 AI credits
Scoring and summaries on top of the same data.
Choose Starter- Everything in Lite
- ICP fit score + reason
- Website summaries
- Credits roll over 30 days
Intel Growth
Most popular$199/mo
100,000 leads / mo
15,000 AI credits
The plan for a team actually sending mail every day.
Choose Growth- Everything in Pro
- Personalised first lines
- Review pain-point mining
- Natural-language search
Intel Scale
$499/mo
300,000 leads / mo
50,000 AI credits
Done-for-you agencies running many client campaigns.
Choose Scale- Everything in Growth
- Bulk AI enrichment runs
- Per-client workspaces
- Priority support
White-label
$999/mo
1,000,000 leads / mo
150,000 AI credits
Your brand, your domain, your customers.
Talk to us- Custom domain + branding
- Your logo and accent colour
- Client sub-accounts
- Single invoice
Top up AI credits on any plan
Already on a Data plan? Buy credits without changing your subscription. Credits expire 12 months from purchase.
5,000
$29
25,000
$119
100,000
$399
Prices in USD, billed monthly. Overage on Data plans is $0.80 per 1,000 leads. Cancel any time — see our refund policy.
Platform
Built to be plugged in, not just downloaded
REST API with real keys
Keys are hashed at rest and shown once. Filter, paginate and export the same way the dashboard does — it uses the same API.
Webhooks that survive failure
HMAC-SHA256 signed over timestamp and body so a captured payload cannot be replayed. Retries back off, and a dead endpoint disables itself.
Outreach-ready export
One export shaped for your sequencer, with undeliverable rows already dropped. A bounce costs more than a missing row.
White-label for agencies
Your domain, your name, your accent colour. Your clients never see ours.
A shared corpus that pays you back
If a business has already been pulled, you get it instantly instead of waiting on a fresh collection run — same credit, no queue.
Every record is dated
A last-verified timestamp on every row, automatic re-verification past 30 days, and a manual refresh when you need certainty.
Questions
The things people ask before paying
Something not covered here? Ask us directly — a person answers.
Where does the data come from?
Public Google Maps business listings and the public pages of each business's own website. Nothing behind a login, nothing bought from a third-party broker, and no personal data beyond the business contact details a company publishes about itself.
Why is your email fill rate lower than competitors advertise?
Because it is measured rather than estimated. Roughly 40% of small businesses publish an email address anywhere on their site — the rest use a contact form. Anyone quoting 90% is either guessing your niche or counting addresses they generated by pattern rather than found.
Do I have to pay for AI?
No. Every field on this page except the Intelligence add-on is produced by parsing and rule logic, so the Data plans carry no per-lead AI cost at all. AI credits are a separate, opt-in purchase.
What is a credit?
One lead delivered to your workspace costs one lead credit. If another customer has already pulled that business, you are served from the shared corpus — you still spend the credit, but you get the record instantly instead of waiting for a fresh collection run.
How fresh is a record?
Every record carries a last-verified timestamp. Anything older than 30 days is re-verified rather than served from cache, and you can force a refresh on any record you care about.
Can I use this for cold email?
Yes, subject to the laws that apply to you — CAN-SPAM, GDPR, PECR and their local equivalents. We check each domain for a working mail record and drop undeliverable rows from the outreach export, but complying with sending law is your responsibility, and our Acceptable Use Policy sets out what we do not allow.
Can I integrate this data into client deliverables or internal tools?
Yes. Every plan lets you use records in your own campaigns, reports and client deliverables, and to load them into your own CRM or internal systems. Max and White-label additionally permit delivering records onward to your own end customers. Lite and Pro are licensed for your own use rather than for onward distribution as a standalone dataset.
How do I cancel?
From your billing settings, at any time. Your plan stays active until the end of the period you have already paid for, and we do not bill you again.
Pull 500 leads and check them yourself
No card, no call. Run a query against a niche you already know and see whether the signals match what you would have found by hand.